M&A
- Acquisition planning & structuring
- Due diligence & compliance advisory
- Tacit knowledge modeling
Hello! 👋
hey, I am
Max Wang.
Building bridges between Eastern markets and Western capital — with an AI-native toolkit.
12 Years · Germany × China · Ex-Lenovo · Ex-DJI
// about me
Who Is Max?
12 years in cross-border business. 9 deeply rooted in German-speaking markets.
I started where it's loudest — the frontline of industrial manufacturing, managing key accounts, supply chains, and solution delivery across DJI and Lenovo. Every framework I use today was pressure-tested in live deals before it became a methodology.
Now I lead BD and Greater China investments at Messe Düsseldorf Shanghai — angel-stage bets on intangible assets, plus M&A planning for mature targets.
What ties it all together: an AI-native workflow that connects every stage of the business pipeline, from market signal to closed deal.
// journey
MY JOURNEY
1988
Born in Shenyang
Where winters hit -30°C and people are warm.
2007–2011
DUFE, B.A. in Business Administration
First principles in commerce. Instinct before frameworks.
2012
Longfor Group, Marketing
Frontline marketing in China's property boom.
2012–2014
M.Sc. Technical Logistics, Uni Duisburg-Essen
Moved to Germany. Learned to think in systems.
2015–2017
YGM B2C, Supply Chain BD, Germany
0→1 engine. 1,200 B-end clients in 6 months. 27M GMV.
2018–2021
DJI, Global Key Account Manager, Germany
Peak seat for European service sales. Technical KA across 12 launches.
2021–2024
Lenovo, MBG Global Fulfillment Lead, Beijing
Global fulfillment lead. Back-end architecture transformation.
2023
Juno was born
The most important project I'll ever ship.
2024–Now
Messe Düsseldorf Shanghai, BD Director
Founding operator XPONENTIAL Europe & OFA China. Full-portfolio M&A lead.
// expertise
Skills
Tech Stack
- Python
- CSS / JavaScript
- SQLite
- Self-built agent-native tools
Operations
- ECC (SAP)
- Dynamics 365
- Salesforce
- AWS
Languages
- Chinese — Native
- English — Professional
- German — Professional
Go-to-Market
- Supply chain design
- GTM strategy
- Lead-to-cash process
- Cross-border compliance
Leadership
- Cross-cultural management
- Entrepreneurial mindset
- Startup thinking
// selected work
Projects
Luxury Retail
View brand ↗
BVLGARI — Loyalty Penetration for Chinese Visitors
Situation
Designed a loyalty penetration framework targeting Chinese visitors for BVLGARI Germany.
Result
+€3M annual single-store revenue uplift.
Service Sales
View DJI Care ↗
DJI Care / Enterprise Shield — EU East Region
Situation
Rolled out full-range service sales coverage across EU East region from scratch.
Result
Penetration rate 0→20%. Service revenue reached 5% of total regional sales.
Enterprise Transformation
View Lenovo ↗
Lenovo All Spark — ECC Migration & SFDC Rebuild
Situation
Led SAP ECC migration planning for NA, EMEA, AP, and LAS regions. Restructured the Salesforce (SFDC) architecture in parallel.
Result
Delivered a unified migration blueprint across four regions.
0→1 Exhibition
View OFA ↗
OFA — Organic Industry Expo China
Situation
Built the official platform for China's Organic Industry Expo from zero — targeting the rural revitalization agenda.
Result
Fully operational expo brand with government-backed positioning.
Go-Global Advisory
View Coltek ↗
Startup Advisory — Coltek GmbH & Sunova BV
Situation
Angel-round advisory for two European startups. Full business planning for greenfield market entry.
Result
End-to-end go-global roadmap delivered for both ventures.
// by the numbers
Impact
12+
Years Global
3
Languages
4M+
RMB Invested
1200+
B-end Clients
// social proof
What People Say
Max combines rare strategic clarity with relentless execution. In three years he doubled our China pipeline and coached the team on AI-driven prospecting. He's the operator every scaling company needs.
Working with Max opened doors we didn't even know existed. His China network, combined with his AI toolchain, gave our pilot program a reach we couldn't have built in two years on our own.
Max is the most cross-culturally intelligent BD lead I've worked with. In the same day he'll deep-dive engineering specs with German clients in the morning and shift to strategic discussions with domestic partners in the afternoon — that context-switching agility is extraordinarily rare.
// let's connect
LET'S BUILD SOMETHING
LET'S BUILD SOMETHING
TOGETHER.
Open to BD partnerships, startup co-founding, investment opportunities, and speaking engagements.
wangyue8811@gmail.com